Mixed martial arts continues to attract major brand investment, and this past weekend was a busy one for sweepstakes platform Legendz.
While Renato Moicano submitted Chris Duncan by rear-naked choke in the second round at UFC Fight Night in Las Vegas, Legendz was also wrapping up its title sponsorship of the Hyrox Miami Beach fitness racing event, marking a significant weekend of live sports activations for the brand.
The timing aligns with a significant shift in how UFC content reaches fans and how brands are committed to gaining exposure with a core audience.








