There are fighters who win titles. And then there’s Conor Anthony McGregor — a man who has turned an Irish accent, unwavering faith and a left hand into one of the planet’s most recognizable personal brands. He turned the fight into the world’s best marketing strategy, from €188 per week of prosperity to an empire of ~ €170 million. He was born in Crumlin, Dublin. He spent his teenage years as an apprentice plumber, raising €188 a week for social needs during training at Straight Blast Gym. He named his yacht 188. This detail alone will tell you everything about who McGregor is.
His professional MMA record is 22 wins and 6 losses. He became the first fighter in UFC history to own two championship belts at the same time — featherweight and lightweight. He headlined the highest-grossing combat sports event in history against Floyd Mayweather Jr. in 2017, raising more than €85 million from a single night. Yet by any measure, the fight game is no longer his primary business.
[#6 MW] 
[#12 MW] 
[#13 W125] 
[#19 FW] 
