Fight Matrix

Why sponsoring MMA fights is so popular

Posted on April 10, 2024 by A. J. Riot

Mixed Martial Arts is an increasingly popular sport that is capturing the attention of fans from more and more corners of the world. While the fans themselves are able to get a lot of entertainment and adrenaline out of the sport, companies have also begun to see it as an opportunity for growth and increased exposure for their brands.

This is not surprising, since in theory, with the help of placing an ad on the octagon or the back of a fighter, you can reach a really sizable audience. This happens mainly when brands decide to cooperate with top organizations, such as the UFC, KSW, Bellator or PFL. We would like to point out the reason why Mixed Martial Arts sponsorship is so popular among a variety of companies from all over the world.

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The Future of MMA Betting: Trends and Innovations in Online Sportsbooks

Posted on April 10, 2024 by A. J. Riot

Mixed Martial Arts (MMA) has surged in popularity in recent years, captivating audiences with its blend of athleticism, strategy, and raw combat. Alongside the rise of MMA, the world of sports betting has also seen significant growth, with fans eager to wager on their favorite fighters and events.

As technology continues to advance, online sportsbooks are evolving to meet the demands of MMA enthusiasts, offering innovative features and betting options. In this exploration, we delve into the future of MMA betting, examining the trends and innovations shaping the landscape of online sports wagering.

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Featured Upcoming Bouts (Outside of UFC)

Saturday, July 18th 2026: RIZIN LANDMARK 15 in HIROSHIMA

[#3 W105] Si Woo Park

[#7 W105] Moeri Suda

Last Fight Date: 11/23/2025 [DEEP]
Last Opponent: [#34 W105] Saki Kitamura
Last 5: W W W L W

Last Fight Date: 3/07/2026 [DEEP]
Last Opponent: [#16 W105] Namiko Kawabata
Last 5: W W W L W

Saturday, July 18th 2026: RIZIN LANDMARK 15 in HIROSHIMA

[#5 W105] Saori Oshima

[#13 W105] Ye Ji Lee

Last Fight Date: 3/07/2026 [Rizin Fighting Federation]
Last Opponent: [#11 W105] Keito Oyama
Last 5: L L W L W

Last Fight Date: 5/24/2026 [DEEP]
Last Opponent: [#32 W105] Eru Takebayashi
Last 5: W L W L W

Thursday, September 10th 2026: Rizin FF - Super Rizin 5

[#1 W105] Natalia Kuziutina

[#18 W105] Rena Kubota

Last Fight Date: 4/12/2026 [Rizin Fighting Federation]
Last Opponent: [#9 W105] Ayaka Hamasaki
Last 5: W W W W W

Last Fight Date: 12/31/2025 [Rizin Fighting Federation]
Last Opponent: [#2 W105] Seika Izawa
Last 5: W L W W L

Featured Fighters

[#1 LW]	Justin Gaethje	[#2 LW]	Ilia Topuria
[#1 WW]	Islam Makhachev	[NR]	Conor McGregor
[#1 HW]	Ciryl Gane	[#1 LHW]	Alex Pereira
[#8 HW]	Josh Hokit	[#4 LW]	Arman Tsarukyan
[#2 MW]	Khamzat Chimaev	[#5 LW]	Max Holloway

This Week’s WHR Parlays

Posted on April 10, 2024 by Jason

Once again, we hit the safe parlay last week, but the others failed. The smart parlay isn’t feeling so smart so far, and I may tighten the belt more on the requirements for that one in the near future.

This week, there is only 1 qualifying fight for the underdog and smart options (Oliveira/Tsarukyan), so going to skip those.

Post #4 in the series.. Here we go…

Bouts considered must satisfy all of the criteria below:

Both fighters must be active (fought in 360 days prior to event). Reduces uncertainty.
Both fighters must have at least 5 fights, with at least 1 draw or 1 loss (excluding debut). More data makes WHR happy.
Both fighters must be rated in the same division as the fight. Further reduces uncertainty.

Now for the parlays…

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Fight Matrix Program – UFC 300: Pereira vs. Hill (04-13-2024)

Posted on April 8, 2024 by Jason

Light Heavyweight Championship (205)
[#1/#8P4P] Alex Pereira (9-2-0, -142) vs. [#4] Jamahal Hill (13-1-0, +116)
Alex Pereira is the All-Time #25 ranked Light Heavyweight fighter.
Jamahal Hill is the All-Time #30 ranked Light Heavyweight fighter.

Last 3 Fights: Alex Pereira (2-1-0)
2023-11-11: W vs. [#5LHW] Jiri Prochazka (29-4-1) via TKO (Elbows) in 4:08 of round 2
2023-07-29: W vs. [#2LHW] Jan Blachowicz (29-10-1) via SD (29-28, 28-29, 29-28)
2023-04-08: L vs. [#1MW] Israel Adesanya (24-3-0) via KO (Punches) in 4:21 of round 2

Last 3 Fights: Jamahal Hill (3-0-0)
2023-01-21: W vs. [*] Glover Teixeira (33-9-0) via UD (50-44, 50-44, 50-44)
2022-08-06: W vs. [#13LHW] Thiago Santos (22-12-0) via TKO (Punches and Elbows) in 2:31 of round 4
2022-02-19: W vs. [#11LHW] Johnny Walker (21-8-0) via KO (Punch) in 2:55 of round 1

System	Favorite	Rating	Rating Diff	Win %
Betting Odds	Alex Pereira	-142		55.89%
Elo K170	Alex Pereira	2163.84	+110.79	65.42%
Elo Modified	Alex Pereira	2125.15	+69.63	59.89%
Glicko-1	Alex Pereira	2220.93	+73.88	60.47%
WHR	Alex Pereira	2067.96	+112.30	65.62%

Days Since Last Pro Fight: Alex Pereira 154, Jamahal Hill 448
Previous Match-up Record: No previous match-ups.
Wins Against Common Opposition: No common opposition or both are winless against common opposition.
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Women Strawweight Championship (115)
[#1/#1DD/#1P4P] Weili Zhang (24-3-0, -413) vs. [#2/#7DD/#9P4P] Xiaonan Yan (18-3-0, +307)
Weili Zhang is the All-Time #5 ranked Women’s fighter.

Last 3 Fights: Weili Zhang (3-0-0)
2023-08-19: W vs. [#4SW/#10DD] Amanda Lemos (14-3-1) via UD (50-43, 50-44, 49-45)
2022-11-12: W vs. [*] Carla Esparza (19-7-0) via Submission (Rear-Naked Choke) in 1:05 of round 2
2022-06-11: W vs. [*] Joanna Jedrzejczyk (16-5-0) via KO (Spinning Backfist) in 2:28 of round 2

Last 3 Fights: Xiaonan Yan (2-1-0)
2023-05-06: W vs. [#5SW] Jessica Andrade (25-12-0) via KO (Punches) in 2:20 of round 1
2022-10-01: W vs. [#8SW] Mackenzie Dern (13-5-0) via MD (48-47, 48-47, 47-47)
2022-03-05: L vs. [#7SW] Marina Rodriguez (17-3-2) via SD (29-28, 28-29, 29-28)

System	Favorite	Rating	Rating Diff	Win %
Betting Odds	Weili Zhang	-413		76.61%
Elo K170	Weili Zhang	2002.50	+192.93	75.22%
Elo Modified	Weili Zhang	1956.56	+170.64	72.75%
Glicko-1	Weili Zhang	1986.84	+233.28	79.30%
WHR	Weili Zhang	1881.92	+193.01	75.23%

Days Since Last Pro Fight: Weili Zhang 238, Xiaonan Yan 343
Previous Match-up Record: No previous match-ups.
Wins Against Common Opposition: Weili Zhang leads 2-1
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Lightweight (155)
[#3/#10P4P] Justin Gaethje (25-4-0, -190) vs. [#3FW] Max Holloway (25-7-0, +155)
Justin Gaethje is the All-Time #12 ranked Lightweight fighter.
Max Holloway is the All-Time #8 ranked Absolute fighter.

Last 3 Fights: Justin Gaethje (2-1-0)
2023-07-29: W vs. [#4LW] Dustin Poirier (30-8-0) via KO (Head Kick) in 1:00 of round 2
2023-03-18: W vs. [#9LW] Rafael Fiziev (12-3-0) via MD (29-28, 28-28, 29-28)
2022-05-07: L vs. [#2LW/#6DD/#9P4P] Charles Oliveira (34-9-0) via Submission (Rear-Naked Choke) in 3:22 of round 1

Last 3 Fights: Max Holloway (2-1-0)
2023-08-26: W vs. [*] Chan Sung Jung (17-8-0) via KO (Punch) in 0:23 of round 3
2023-04-15: W vs. [#8FW] Arnold Allen (19-3-0) via UD (49-46, 49-46, 48-47)
2022-07-02: L vs. [#2FW/#8DD] Alexander Volkanovski (26-4-0) via UD (50-45, 50-45, 50-45)

System	Favorite	Rating	Rating Diff	Win %
Betting Odds	Justin Gaethje	-190		62.55%
Elo K170	Justin Gaethje	2373.34	+90.39	62.72%
Elo Modified	Justin Gaethje	2281.41	+31.72	54.55%
Glicko-1	Justin Gaethje	2361.62	+18.82	52.71%
WHR	Max Holloway	2104.89	+21.13	53.04%

Days Since Last Pro Fight: Justin Gaethje 259, Max Holloway 231
Previous Match-up Record: No previous match-ups.
Wins Against Common Opposition: Even: Both have 1 win(s) against common opposition.
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Current MMA Rankings Updated (04-07-2024)

Posted on April 7, 2024 by Jason

Finding the Balance: How Many Delta 9 Gummies to Get High?

Posted on April 6, 2024 by A. J. Riot

Delta 9 gummies have gained popularity for their convenience, discreetness, and precise dosing. However, for those new to cannabis or even experienced users, understanding how many Delta 9 gummies to consume to achieve the desired effects can be a daunting task. Finding the right balance between too little and too much is essential for a safe and enjoyable experience with Delta 9 gummies.

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Crafting Your Own Delta 9 Gummies: A DIY Guide to Homemade Cannabis Treats

Posted on April 6, 2024 by A. J. Riot

Delta 9 gummies have become a popular way for cannabis enthusiasts to enjoy the therapeutic benefits of delta 9 tetrahydrocannabinol (THC) in a convenient and delicious form. Making your own delta 9 gummies at home allows you to control the ingredients, potency, and flavors, providing a customizable experience tailored to your preferences. In this article, we’ll explore the step-by-step process of crafting homemade delta 9 gummies and share tips for success.

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What Does Nicotine-Free Vape Do?

Posted on April 6, 2024 by A. J. Riot

Nicotine-free vape products have gained popularity in recent years as an alternative to traditional tobacco smoking and nicotine-containing vaping. As the name suggests, these products offer users the experience of vaping without the presence of nicotine, the addictive substance found in tobacco. In this article, we explore the sensory experience, social and psychological effects, and health considerations associated with nicotine-free vaping.

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How Long Do Disposable Vapes Last? A Guide to Maximizing Your Device’s Lifespan

Posted on April 6, 2024 by A. J. Riot

Disposable vapes have surged in popularity in recent years, offering convenience and simplicity for users looking to enjoy vaping without the hassle of maintenance or refilling. These single-use devices have captured the attention of both novice vapers and seasoned enthusiasts alike. However, one crucial aspect often overlooked is their lifespan. Understanding how long disposable vapes last is essential for users to get the most out of their vaping experience while also being mindful of their budget and environmental impact.

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This Week’s WHR Parlays… (Updated)

Posted on April 3, 2024 by Jason

Last week was a good week. Technically, two out of three parlays hit — the “underdog” and the “safe” options. Jason Butcher, who was featured in the “underdog” parlay, withdrew from his fight. This reduced the underdog option to one fight, but it still would’ve cashed at a lesser payout.

I’m going to start tracking progress back to the start of the weekly 3-parlay posts and include that ongoing. This is post #3.

Here we go…

Bouts considered must satisfy all of the criteria below:

Both fighters must be active (fought in 360 days prior to event). Reduces uncertainty.
Both fighters must have at least 5 fights with at least 1 draw or 1 loss. More data makes WHR happy.
Both fighters must be rated in the same division as the fight. Further reduces uncertainty.
Major organizations only. If it is a dead week, I’ll bend. Other interesting bets may be posted in comments.

Now for the parlays…

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Trends and innovations in gambling: what will the future betting be like?

Posted on April 2, 2024 by A. J. Riot

Technology development makes adjustments in various areas, not leaving gambling unattended. Already today, the most advanced gaming platforms, including Pin Up Pari Sportif, are looking at the latest innovations that would improve the customer experience with online betting. Artificial intelligence, blockchain, and distributed registries are just some of the predicted innovations that will be integrated into the gambling industry in the near future.

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All-Time MMA Rankings Updated (04-02-2024)

Posted on April 2, 2024 by Jason

Martial Arts for Kids: How It Can Help Them More Focused, Stronger, and Healthier

Posted on April 2, 2024 by A. J. Riot

Many kids these days lead a sedentary lifestyle, spending long hours on their mobile phones and hardly going out to play. It is becoming essential that the parents encourage them to stay active and healthy. Traditional sports like basketball, swimming, and soccer certainly have their merits. There is one sport that offers many additional benefits – martial arts.

In the ancient world, martial arts such as Judo, Karate, Kung Fu, Taekwondo, and others were not just useful for building physical strength, they also helped in discipline, mental resilience, and improved overall wellbeing too. Take for instance karate. It can make the kids learn self-defense techniques and make them more competitive. This sport can also make the kids more focused, stronger, and healthier, thus impacting their overall well-being.

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Irish MMA Stars Looking To Replicate McGregor’s Success

Posted on April 2, 2024 by A. J. Riot

When it comes to Irish MMA stars, there are none as exciting as Conor McGregor. Back in 2014, he managed to defeat Diego Brandao at the Dublin O2 Arena. At that point, he became a famous name in the MMA scene, and went on to become the very first “Champ Champ”.

At that fight in 2014, five different Irish MMA fighters managed to win their matchups as well. At this point, it looked like Irish fighters were going to become the biggest names in MMA, but since then we haven’t seen the same success from them. This has been especially disappointing for those in the betting scene, who were hoping to see more from Irish Fighters. Irish bookmakers seen at Betfree.ie offer betting on pretty much every MMA event, but unfortunately at the moment not many Irish stars are listed. With MMA becoming a bigger deal and no one in betting, Irish punters want to bet on the home fighters.

Now though, there are several different MMA fighters who are looking to replicate that success and become the top names in the sport. Here are just some of these fighters that you need to be watching right now.

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Fight Matrix Program – UFC Fight Night: Allen vs. Curtis (04-06-2024)

Posted on April 1, 2024 by Jason

Middleweight (185)
[#9] Brendan Allen (23-5-0, -208) vs. [#21] Chris Curtis (31-10-0, +168)

Last 3 Fights: Brendan Allen (3-0-0)
2023-11-18: W vs. [#18MW] Paul Craig (17-7-1) via Submission (Rear-Naked Choke) in 0:38 of round 3
2023-06-24: W vs. [#42MW] Bruno Silva (23-11-0) via Submission (Rear-Naked Choke) in 4:39 of round 1
2023-02-25: W vs. [#20MW] Andre Muniz (24-6-0) via Submission (Rear-Naked Choke) in 4:25 of round 3

Last 3 Fights: Chris Curtis (1-1-0, 1 NC)
2024-01-20: W vs. [#38MW] Marc-Andre Barriault (17-7-0) via SD (28-29, 30-27, 30-27)
2023-06-10: NC vs. [#13MW] Nassourdine Imavov (13-4-0)
2023-04-08: L vs. [#26WW] Kelvin Gastelum (18-9-0) via UD (29-28, 29-28, 30-27)

System	Favorite	Rating	Rating Diff	Win %
Betting Odds	Brendan Allen	-208		64.41%
Elo K170	Brendan Allen	2095.28	+233.56	79.32%
Elo Modified	Brendan Allen	2085.52	+251.76	80.99%
Glicko-1	Brendan Allen	2185.78	+289.72	84.13%
WHR	Brendan Allen	1973.53	+164.11	72.00%

Days Since Last Pro Fight: Brendan Allen 140, Chris Curtis 77
Previous Match-up Record: Chris Curtis leads 1-0-0
Wins Against Common Opposition: No common opposition or both are winless against common opposition.
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Featherweight (145)
[#41] Damon Jackson (22-6-1, +156) vs. [#82] Alexander Hernandez (14-7-0, -192)

Last 3 Fights: Damon Jackson (1-2-0)
2023-08-05: L vs. [#38FW] Billy Quarantillo (18-6-0) via UD (29-28, 29-28, 29-28)
2023-01-14: L vs. [#16FW] Dan Ige (18-7-0) via KO (Punch) in 4:13 of round 2
2022-09-17: W vs. [#76FW] Pat Sabatini (18-5-0) via TKO (Submission to Punches) in 1:09 of round 1

Last 3 Fights: Alexander Hernandez (1-2-0)
2023-10-07: L vs. [#35FW] Bill Algeo (18-8-0) via UD (30-27, 30-27, 30-27)
2023-02-18: W vs. [#54LW] Jim Miller (37-17-0) via UD (29-28, 30-27, 30-27)
2022-12-10: L vs. [#38FW] Billy Quarantillo (18-6-0) via TKO (Knees and Punches) in 4:30 of round 2

System	Favorite	Rating	Rating Diff	Win %
Betting Odds	Alexander Hernandez	-192		62.73%
Elo K170	Damon Jackson	1656.37	+37.89	55.43%
Elo Modified	Damon Jackson	1661.48	+32.25	54.63%
Glicko-1	Damon Jackson	1704.49	+12.92	51.86%
WHR	Damon Jackson	1665.57	+91.26	62.84%

Days Since Last Pro Fight: Damon Jackson 245, Alexander Hernandez 182
Previous Match-up Record: No previous match-ups.
Wins Against Common Opposition: Even: Both have 1 win(s) against common opposition.
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Featherweight (145)
[#46] Jose Mariscal (15-6-0, +135) vs. [#110] Morgan Charriere (19-9-1, -166)

Last 3 Fights: Jose Mariscal (3-0-0)
2023-09-09: W vs. [#144FW] Jack Jenkins (12-3-0) via TKO (Arm Injury) in 3:19 of round 2
2023-06-24: W vs. [#159LW] Trevor Peek (9-1-0) via UD (30-27, 30-27, 30-27)
2023-02-17: W vs. [#118FW] Guilherme Faria de Souza (19-10-0) via TKO (Punches) in 2:02 of round 2

Last 3 Fights: Morgan Charriere (3-0-0)
2023-09-02: W vs. [#534FW] Manolo Zecchini (11-4-0) via KO (Body Kick and Punches) in 3:51 of round 1
2023-07-21: W vs. [#332LW] Diego Silva (16-9-0) via TKO (Punches) in 4:13 of round 3
2023-04-29: W vs. [#924FW] Pedro Souza (18-5-0) via TKO (Doctor Stoppage) in 5:00 of round 1

System	Favorite	Rating	Rating Diff	Win %
Betting Odds	Morgan Charriere	-166		59.46%
Elo K170	Jose Mariscal	1727.04	+106.94	64.92%
Elo Modified	Jose Mariscal	1742.40	+109.44	65.25%
Glicko-1	Jose Mariscal	1774.05	+58.91	58.40%
WHR	Jose Mariscal	1710.42	+82.76	61.69%

Days Since Last Pro Fight: Jose Mariscal 210, Morgan Charriere 217
Previous Match-up Record: No previous match-ups.
Wins Against Common Opposition: No common opposition or both are winless against common opposition.
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