There are two general types of sports bettors in both the U.S. and other parts of the world. The first type is what we might refer to as the “equal opportunity” sports bettor who loves being in action, They are generally willing to place wagers on any available sports betting market.
The second type of sports bettor is the sports fan who loves to wager on very specific sports, typically the same sports they enjoy watching the most. For instance, it’s quite common for football fans to restrict their sports betting activities to NCAA and NFL football markets. For fun, they might even consider betting on the Canadian Football League (CFL) market, but they might not bet on other sports.
Based on this information, someone might wonder which sports betting markets are the most popular among U.S. sports bettors and bettors across the pond. Let’s take a look at the most popular markets.
Note: While legalized sports betting in the U.S. is only available in 32 states as of the end of 2022, the per annum sports betting handle has already risen to well over $100 billion. The handle reported from all states collectively from June 2018 until the end of 2022 was $195 billion. The boom of online gambling with incentives like no deposit bonuses has also helped to attract gamblers all over the U.S.



