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In the high-pressure realm of mixed martial arts, a single punch that is delivered properly can completely alter the course of events. A moment of pure, unadulterated power that has the potential to turn a losing fight into a knockout victory, make a champion out of an underdog, and silence an entire arena is a moment of pure power. The excitement of the knockout has not changed, but the science that behind it has made significant advancements. Now, this modern mixed martial arts is not your grandfather’s brute-force brawl. You can see how the modern knockout has changed from being about brute force to being about strategic accuracy by looking at striking data over the last fifteen years. This is a big development that is changing the sport in a big way from how it used to be.

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When the UFC started back in 1993, nobody could have predicted it would turn into a global powerhouse. What began as a gritty tournament in Denver has now become a multi-billion-dollar sports brand watched by millions across continents. From Brazil’s passionate fight culture to the UK’s booming arenas, Abu Dhabi’s state-backed mega cards, and China’s rapidly growing interest, the UFC has mastered the art of planting its flag in new markets.

But how exactly did the UFC break into these countries? And where is the promotion headed next? Let’s take a closer look at how Dana White and company turned MMA from a niche American experiment into a global empire.

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Jake Simmons

Jake Simmons is a combat sports writer and UFC betting analyst. He breaks down fights with a sharp eye for strategy and provides insights on the business side of MMA.

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