Online casino revenue in Canada is higher and grows more rapidly than online lottery and sports betting revenue. Analytics confirm that Canadians most appreciate the convenience and accessibility of the experience. The priorities are clear, but what about the characteristics of a typical player? We researched recent statistics and analyzed the case of PinUp Casino Canada, a top player in the gambling industry. So, if you want to know the age, gender, and preferences of an average gambler, just keep reading. We share all the most interesting findings below.
Is Online Gambling Popular: Insights into the Market Trends
Before we proceed to the player’s profile, let’s take a look at some figures that show the main general market trends for online gambling in Canada:
- The total number of Canadian online casino players is expected to hit 15.7 million users nationwide.
- User penetration is already 35.6% in 2024 and is expected to grow by over 3% within 5 years.
- 6 out of 10 Canadians have ever tried gambling.
- Over 60% say they gamble monthly.
- Over 19 million people in Canada are active online casino players.
The statistics confirm that the industry is becoming increasingly successful. The pandemic changed the market, and land-based casinos started losing positions, making online gambling websites the most prominent players in this business segment. Pin Up Casino also confirms that users’ activity in Canada is growing. Canadians appreciate a few specific things, and we’ll discuss all the priorities in more detail.
Who’s a Typical Gambler in Canada: From Age & Gender to Game Preferences at Pin Up
It’s rather interesting to discuss player’s preferences. In 2024, we can spot the main trends:
- Canadians appreciate diversity. The competition in this segment of the market is rather high, and most players opt for sites that offer better selections of different gaming and gambling solutions. For instance, those who choose Pin Up play online can access the impressive collection of over 5,000 slots. All are available in free demo mode, which also improves the experience.
- Live dealer games are booming. Better streaming technology and the convenience of online play also attract Canadians. With just one click, they can choose any Pin Up casino game from over 300+ live dealer solutions by a trusted provider like Pragmatic Play.
- Mobile optimization matters. More Canadians, especially younger ones, prefer playing on mobile devices, and casinos react accordingly. For example, at Pin Up, you can get an official APK. The app for Apple users is also expected to be launched soon.
Also, here are the key facts you should know about Canadian online casino players:
- Women play casino games less frequently than men, but the difference isn’t so dramatic. The actual male-to-female ratio is 56:43%.
- Over 80% of Canadians believe that a person can control their gambling behavior and habits by themselves.
- Only 3% of Canadians spend more than $100 on online gambling monthly.
- Around 40% of online casino players say they spend $1-$20 on gambling monthly.
- 14% of online casino users spend $20-$100 monthly.
- Spending and level of activity depend highly on the region. Ontario has some of the highest involvement rates.
- More younger audiences are getting involved. Youth mostly appreciate gambling for its entertainment value.
Due to macroeconomic growth, Canadians are also ready to spend more on entertainment. Many also note that they choose casinos because of bonuses that allow them to play more without investing much money. For example, those who set up an account, get their Pin-Up casino login, verify their account, and make their first deposit can get up to $7,500 and 250 FS.
All this, together with modern technology, improves the experience for Canadians. That’s how actual growth is explained, and we can expect the industry to continue booming.