Shangri La Casino Brand Development Milestones

Mar 18, 2023
A. J. Riot

The Shangri La complexes, located in Eastern Europe, are one of the most famous casinos today. Connoisseurs of quality gaming experience choose this brand. All establishments of the network delight with luxury and truly royal service. The management company, Storm International, has been coordinating the work of all branches of the network for over 30 years. In addition to elite ground complexes, the brand launched the Shangri La virtual platform. This is a multifunctional gambling project that provides a premium online experience.

The brand was founded in 1992 and has been actively developing since then. It focuses on the elite segment and all its establishments are real luxurious palaces. Guests enjoy a comfortable pastime and gambling at the highest level. Today you can play in brand complexes located in Ukraine, Armenia, Georgia, and Belarus.

The launch of the first Shangri La casino took place in 1992. Englishman Michael Boettcher created Storm International, which later became the largest gambling operator. In the same year, several elite establishments opened in Moscow. It was a really promising market. But years passed, everything changed and in 2008 the Shangri La brand left Russia.

The second unit launched by the brand was the Shangri La complex in Armenia. The opening of the gambling house took place in 2008 and attracted many guests who appreciated the luxurious interior and premium service. The new unit was designed by specialists from the Yerevan Academy of Arts and delighted with its royal grandeur.

The game takes place in spacious halls in a pleasant and relaxed atmosphere. Between gaming sessions, guests can move to the elegant restaurant to enjoy local cuisine. In addition, the complex hosts major international poker tournaments where you can meet top players.

2009 was the year Shangri La entered the Belarusian market. The unit in Minsk is located in a unique cube-shaped glass building. But it is not only the architecture that attracts here but regular drawings of valuable prizes. Lucky players take luxury cars and other rewards.

The complex is also famous for its gourmet restaurant, whose chef is Mark Ulrich. Haute cuisine is his trademark. Guests enjoy exclusive meals in a cozy and luxurious setting.

The next brand complex was opened in Tbilisi. This happened in 2012 and since then it has been repeatedly recognized as the best casino in Georgia. The gambling house is located in a historical place, becoming another attraction of the city.

From the panoramic windows of the casino restaurant, guests admire the unique architectural masterpiece – the Bridge of Peace. Luxurious interiors are decorated in Art Deco style, and branded elements make the establishment unlike any other.

In recent years, units in Ukraine have become new branches of the brand. In 2021, an elite casino in the capital’s 5-star hotel, located on the banks of the Dnieper River, received its first guests. Another brand complex was launched in Kharkiv. The tragic events of 2022 forced local teams to close locations indefinitely. Nevertheless, after a few months, the units resumed their work and again opened their doors to guests. It is noteworthy that even in difficult conditions, gambling houses operate in compliance with the highest quality standards set by the brand.

Additionally, it is worth noting that X.O.VIP clubs operate at all casinos in the network. These are private rooms where players can enjoy unsurpassed comfort and play at the highest stakes. VIP guests get access to exclusive services and can count on free accommodation and many other benefits.