From NFL Teams to MMA Leagues: How SCCG Helps Sports Organizations Monetize Gaming, Betting & Sponsorships
When a leading U.S. sportsbook sought a flagship partnership with an NFL team, SCCG was brought in to deliver. The result: a groundbreaking deal with the Cincinnati Bengals that included sponsorship rights, a branded betting lounge, and a performance-based model designed to grow with the market.
Meanwhile, when the American Ultimate Disc League (AUDL) looked to monetize its growing audience and live data assets, SCCG helped secure a multimillion-dollar licensing agreement with a top-tier data provider—plus co-developed betting products that extended the league’s digital footprint and long-term value.
These are just two examples of how SCCG’s Sports Business Advisory team helps leagues, teams, and emerging sports organizations capture revenue from real-money gaming, sports betting, sponsorships, and data. Whether you’re a legacy franchise or a niche combat sport looking to grow, the opportunity is the same—SCCG just helps you get there faster.
Explore our full service offering here:
🔗 Sports Business Advisory: Maximizing Revenue Opportunities
Gaming + Betting = Revenue. Here’s How We Make It Happen.
The sports industry is rapidly shifting. Real-money gaming and wagering are no longer just bolt-ons—they’re central pillars of long-term revenue strategy. SCCG has worked across every layer of the ecosystem to bring these opportunities to life.
We do the heavy lifting—building the roadmap, managing regulatory complexities, structuring the deals, and ensuring activations deliver ROI.
What SCCG Delivers:
Sports Betting Market Integration
From state-by-state compliance to partner negotiations with sportsbooks, SCCG helps clients bring betting into the fold—legally, profitably, and with scale. Whether it’s an in-stadium betting lounge, mobile integrations, or sweepstakes-style activations, we know how to match the right model to your brand.
Sponsorship & Strategic Partnerships
Modern sponsors want more than static signage—they want access to dynamic digital inventory tied to gaming, wagering, and fan data. SCCG helps structure those packages, value the assets, and secure the right partners. Our sponsorship playbooks work across all levels—from the NFL to emerging MMA promotions.
Data Monetization
Your league or event is generating valuable data every second. SCCG helps transform that data into a licensable, regulated asset that can be packaged and sold to sportsbooks, odds providers, and analytics platforms. We’ve helped leagues with limited visibility tap into significant recurring revenue through strategic data partnerships.
Real-Money Gaming Experiences
From social gaming to skill-based games tied to real events, we build custom platforms that let fans engage, play, and spend in new ways. SCCG also connects clients to top technology partners, ensuring fast go-to-market execution that complies with local laws.
🟢 Fan Engagement that Drives Value
We develop campaigns that deepen fan connection while opening up monetization opportunities—from predictive pick’em games and fantasy contests to gated wagering promotions and affiliate marketing strategies. Our partnership with Hendrick Motorsports is a prime example of how targeted digital experiences can boost engagement and revenue simultaneously.
Built for Big Brands and Bold Challengers
SCCG doesn’t believe in one-size-fits-all. We tailor solutions to fit each client’s size, structure, and goals.
- Major League Teams seeking long-term sportsbook deals
- Tribal casinos and gaming organizations launching mobile wagering
- Combat sports leagues exploring gaming integrations
- Emerging niche sports building sponsor-ready media strategies
If there’s a path to monetization, we’ve likely built it before—and we’re ready to do it again for you.
Partner with SCCG: Where Strategy Meets Execution
The future of sports isn’t just about what happens on the field—it’s about how fans engage, how data flows, and how those moments turn into dollars.
Visit our Sports Business Advisory page to see how we help sports organizations around the world transform potential into performance.
Ready to talk? Book a free consultation!