As the iGaming sector continues to expand globally, few companies have demonstrated the same level of innovation, compliance, and integrity as Soft2Bet. Founded in 2016, the company has built a reputation as one of the world’s most trusted iGaming technology providers — combining gamification, data intelligence, and regulatory excellence to redefine how online entertainment operates.

A Strategic Step into a Landmark Market

Soft2Bet’s upcoming expansion marks both a strategic and symbolic milestone. The company continues to set industry benchmarks with stringent standards for licensing, protocols, and robust player protection measures. By entering this market, Soft2Bet signals its readiness to compete at the highest level while maintaining full compliance with all state and federal regulatory frameworks.

The company’s 19 active licenses across 11 regulated jurisdictions highlight its proven extensive experience navigating complex regulatory landscapes. Under the leadership of Uri Poliavich, CEO of Soft2Bet, this global foundation equips the company with the agility, scalability, and operational excellence needed to thrive in the United States, where compliance and player protection remain at the core of every successful operation.

Beyond market expansion, Soft2Bet’s growth represents a long-term commitment to collaboration, talent development, and responsible entertainment. The company brings its award-winning gamification expertise and cutting-edge operator solutions to gaming enterprises eager to elevate player engagement while upholding the highest standards of integrity and compliance.

Driving Innovation Through Technology

At the heart of Soft2Bet’s success lies its ability to merge cutting-edge  technology with behavioral insights. The company has developed a comprehensive portfolio of integrated platforms and tools that enable operators to personalize player experiences, automate compliance workflows, and optimize performance in real time. This synergy of innovation and precision is what sets Soft2Bet apart from traditional iGaming conventional providers.

The company’s proprietary Player Account Management (PAM) platform serves as the core operational backbone for many of its partners. PAM integrates responsible gaming features, advanced risk controls, fraud prevention algorithms, and data-driven analytics into a single, flexible framework. This ensures that operators can run their operations efficiently while maintaining complete regulatory compliance.

By embedding these technologies into every stage of the gaming experience, Soft2Bet empowers both operators and regulators to ensure greater transparency and accountability — core values essential to sustainable market growth in the United States.

The MEGA Advantage

One of Soft2Bet’s most transformative innovations is its Motivational Engineering Gaming Application (MEGA) platform, launched in 2023. MEGA redefines the iGaming experience by transforming traditional gameplay into an interactive, mission-driven journey that rewards player engagement, skill, and loyalty.

Unlike conventional bonus systems, MEGA introduces dynamic, behavior-responsive reward mechanisms that adapt to player actions and preferences. Every interaction — whether it’s placing a bet, exploring new titles, or reaching milestones — contributes to an evolving, continuously engaging experience that keeps players motivated, loyal, and emotionally connected over time.

Operators using MEGA have reported:

• 4× longer player activity
• 65% higher Net Gaming Revenue (NGR)
• 50% increase in deposits
• 45% improvement in Average Revenue Per User (ARPU)

In markets where player retention and responsible engagement are key, this platform offers a perfect balance between entertainment and accountability.

Responsible Innovation at the Core

Soft2Bet’s philosophy of “innovation through integrity” lies at the core of its global success. The company recognizes that technological advancement must always be balanced with ethical responsibility. That’s why every Soft2Bet product is engineered with responsible gaming principles and robust data protection built into its core infrastructure.

Through its dedicated compliance and responsible gaming divisions, Soft2Bet ensures that all operations — both internal and partner-based — comply with the highest international standards. This includes proactive player protection measures, real-time monitoring, self-exclusion programs, spending limit controls, and secure data encryption to protect player information.

Soft2Bet’s approach goes far beyond regulatory compliance. The company actively partners with regulatory bodies and industry associations to create safer gaming ecosystems and advance fair play across all markets. Its ongoing investment in compliance innovation positions Soft2Bet as a trusted, forward-thinking partner for regulators and operators alike.

The Power of Partnership: Supporting Operators Worldwide

Soft2Bet’s B2B division empowers operators through end-to-end, turnkey solutions that deliver unmatched flexibility and scalability. Beyond its MEGA platform and PAM solution, the company provides a comprehensive suite of services tailored to meet local requirements  and global ambitions.

Core Components of Soft2Bet’s Operator Solutions:

• Frontend Customization: Tailored designs and UX enhancements to reflect each operator’s unique brand identity
• Casino Integrated Solution: Access to over 12,500 top-tier games and 1 million live events annually.
• Sportsbook Integrated Solution: Complete betting infrastructure with real-time odds, data feeds, and risk management tools.
• Managed Services: Covering customer support, compliance, anti-fraud, and responsible gaming.
• Payment Integration: Connection to 70+ payment methods and global providers for seamless transactions.

This modular and scalable approach allows operators to select, customize, and evolve according to their market needs, ensuring sustainable growth and profitability while maintaining full regulatory compliance.

Shaping the Future Through Investment and Innovation

In 2024, Soft2Bet launched Soft2Bet Invest — a €50 million innovation fund established to support startups and emerging entrepreneurs in the iGaming and casual gaming sectors industries. This initiative represents a significant long-term commitment to fostering innovation, creativity and technological advancement within the global gaming ecosystem.

By offering strategic funding, mentorship, and access to its global network, Soft2Bet Invest accelerates projects that align with the company’s values of responsible gaming and sustainable digital entertainment. In recognition of this impact, the initiative received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.

Through this and similar efforts, Soft2Bet reinforces its long-term vision: to empower the next generation of innovators and drive global progress in responsible, technology-driven gaming.

Building Trust Through Compliance and Transparency

Entering a highly regulated market requires more than just a strong product — it demands unwavering transparency, integrity, and operational excellence. Soft2Bet’s proven track record demonstrates its readiness to meet this challenge.

The company undergoes regular audits by multiple international authorities, maintaining full compliance with licensing requirements across all its jurisdictions. By leveraging its extensive expertise in global regulatory frameworks, Soft2Bet delivers not only fully compliant technology but also strategic regulatory advisory services for its partners navigating local laws.

This trust-centric model ensures that every Soft2Bet-powered platform operates with integrity, reinforcing the company’s reputation as a leader in responsible iGaming.

Conclusion: Setting New Standards for the iGaming Market

Soft2Bet’s expansion is more than just growth — it’s a strategic statement of intent. It reflects the company’s vision for the future of regulated iGaming — one that prioritizes player protection, sustainable growth, and meaningful innovation in engagement.

By combining its award-winning MEGA Platform, advanced PAM solution, and unwavering commitment to regulatory excellence, Soft2Bet is poised to introduce a new standard of innovation and responsibility to the iGaming landscape.

As the company continues its journey of global expansion, one thing remains clear: Soft2Bet is not just following the evolution of iGaming — it is leading it.