MMA and UFC
MMA is a sport that has been growing exponentially since its inception, with fighting like boxing and wrestling already being very popular around the world, having one sport that incorporates all of the types of fighting that are used globally makes for really interesting and even fights with popular fighters and camps gaining support, people love to support the fighters they are a fan of.
MMA betting is fairly different to other types of betting as there is a different array of markets for winners and moments in the fight, with one example being punches landed. MMA is a massively popular sport so its betting reach and market is one of the biggest, however, a lot of people do not like MMA and don’t like the violence of it, so that is a fairly large market they miss out on.
Horse racing
Horse Racing is one of the oldest gambling sectors in the world, horse racing has been around for hundreds of years and people have been betting on it since the 1800s in England. With the sport getting more money yearly and more fans going to races, the betting aspect and the sport itself are growing.
Horse racing is different to other sports as race days are a common thing around the world, especially in England with university students doing race days, which include drinking and betting on the horses, a lot of the attendees of horse races are only there for the betting side of it.
This is also helped by the number of events that happen each year, horse racing has several massive, globally attractive festivals regularly. In England, 4 horse racing events are held annually and watched worldwide, with one being, the Boylesports-sponsored, Irish Grand National, the number of events and the money available make Horse racing a massive commodity in the betting world.
Soccer
Arguably the biggest sports betting sector, soccer is the biggest sport in the world and this much attraction around the world means there is a massive market for betting websites to tap into.
With several leagues around the world being highly competitive and with competitions like the Champions League or the World Cup, there are a lot of markets and areas to bet on for soccer fans. Knowing this explains why it is probably the sport that is bet on the most. And the sport that is spoken about the most when sports betting is mentioned.
American football
American football is the biggest sport in America and attracts a massive amount of fans year round but especially during the Superbowl season.
American betting is different to a lot of betting around the world as their markets are more broad. Americans can bet on everything and every aspect of the sport, including the coin toss at the start of the game for example, this is most likely the reason for the massive obsession Americans have with sports betting, they are not only the biggest country in the world but they are also the biggest when it comes to gambling. Bookmakers know this and market every part of the game to make as much money as they can.
As interest in all sports grows every year, we expect sports betting to grow right alongside it. We are bigger fans of Horse Racing and soccer betting compared to other markets and with big sporting events happening each year, online gambling will become even more popular and easier to access. We can only see sports like MMA and American football getting more of a worldwide appeal which means more of the gambling market will be betting on these sports, including us. Soon it won’t just be the big events like the Super Bowl that attract big gambling fans, all events and games will get global betting appeal.
As interest in all sports grows every year, we expect sports betting to grow right alongside it. According to 2024 data, the biggest sports betting sector is Soccer betting, with horse race betting being the nearest to it in terms of popularity. We believe over time MMA betting will grow in popularity as the sport itself is growing with every year that passes.