The MMA business has always been attractive to casinos and sports betting sites. The sheer popularity of the sport, along with its aggressive marketing, has made it a perfect fit for these types of businesses. And who can blame sponsors for wanting to get in on the action?
It’s natural cooperation because both parties target similar demographics: Men aged 18-34 who are interested in sports and gambling. And while there are many other sponsorship options out there for casinos and betting sites, the MMA industry provides a unique opportunity to reach this audience.
So what are some of the best-known examples of casino or betting sponsorship in the MMA industry? Let’s take a look!
What makes MMA and casino sponsorships a good fit?
There are a few reasons why MMA and casino sponsorships are a good fit. First, both industries are adrenaline-based and tend to be very exciting. This excitement is sure to draw in fans of both sports, as well as people who enjoy gambling.
Second, both industries have a very international audience. MMA is popular all over the world, while casinos can be found in many different countries. This means that sponsors will be able to reach a large number of potential customers with their message.
Finally, both industries are seen as being high-class and luxurious. This gives the best no deposit casinos in Canada and similar sponsors the opportunity to associate their brands with an air of sophistication and exclusivity.
Top sponsorships in MMA
Some of the biggest and most well-known UFC fighters are sponsored by casinos or sports betting sites. Besides that, the federation itself also made numerous deals with brands in this niche. Here are some of the most notable examples.
1. BetMGM and UFC
One of the most notable examples of casino sponsorship in the MMA industry is the UFC’s partnership with BetMGM. The multi-year deal, which was announced in 2019, saw BetMGM become the “official sports betting partner” of the UFC.
Under the terms of the deal, BetMGM was given exclusive rights to use UFC trademarks in its sports betting products. The company was also given access to UFC fighters for promotional purposes. In return, BetMGM agreed to promote the UFC through its various channels.
The partnership has been a big success for both parties. The UFC has gained exposure to BetMGM’s millions of customers, while the gambling company has been able to capitalize on the popularity of the sport.
2. PokerStars and Conor McGregor
PokerStars, an online poker site, has had a long-standing relationship with Conor McGregor. The company first sponsored McGregor back in 2013, when he was still relatively unknown. But as McGregor’s star began to rise, so too did PokerStars’ investment in him.
The sponsorship reached its peak in 2016 when McGregor signed a record-breaking deal with the company. Under the terms of the deal, PokerStars agreed to pay McGregor a staggering $5 million per year.
The company has since ended its sponsorship of McGregor, but the deal was a huge success while it lasted. It helped to raise the profile of both McGregor and PokerStars and cemented the poker site’s reputation as a major player in the world of sports sponsorships.
3. Full Tilt and Michael Bisping
Full Tilt, an online poker site, has also had a long and successful relationship with a UFC fighter. The company first sponsored Michael Bisping in 2009, when he was still waiting for a major breakthrough. But as Bisping’s career took off, the same happened with this lucrative sponsorship deal.
The two parties don’t cooperate anymore, but the deal was definitely beneficial for both of them. According to unofficial reports, Bisping has recently been negotiating with https://playsafecasino.ca/best-paying-casinos/, but it’s not easy to confirm whether they actually reached an agreement.
4. UFC and Stake.com
The UFC has also partnered with Stake.com, a cryptocurrency gambling site. The deal, which was announced in 2019, saw Stake.com become the official crypto betting partner of the UFC.
The deal gives Stake.com exclusive rights to take advantage of UFC trademarks in its sports betting products. At the same time, this crypto platform can easily reach out to UFC fighters to design promo campaigns. In return, Stake.com invested heavily in UFC.
Conclusion
These are some of the most notable examples of casino or betting sponsorship in the MMA industry. As you can see, both the UFC and individual fighters have benefitted greatly from these deals. If you’re looking for a way to raise the profile of your business, then sponsoring an MMA fighter or event could be a good option to consider. Sponsors in online casinos can even be those who trade cryptocurrencies, such as best bitcoin brokers.
But even if you’re just a casual fan of UFC, we are sure you will enjoy watching your favorite fighters in the Octagon while knowing that they are being sponsored by some of the biggest and most well-known brands in the gambling industry. Go ahead and place your bets! For the latest arrivals in the online gaming world, visit nowe kasyna online and discover new and exciting platforms.