Nowadays, UFC tournaments in different parts of the world seem commonplace—in its entire history, the promotion has already visited four of the six continents.
But 30 years ago, the league was in a completely different state: tournaments were held in small concert halls in residential areas, and there was no thought of going beyond the US.
Now the UFC opens new locations every year, from Saudi Arabia and Qatar to France and Azerbaijan. How did this become possible?
The UFC tried to break into the Japanese market in the 1990s, but with the arrival of White, they focused on the US.
